英國一項 2015 年的研究顯示，20% 的學生打算在大學畢業後創立自己的企業。組織不斷流失擁有創業精神、野心和遠見的人才，這些人不是創立了自己的企業，就是加入新創企業。大公司裡那些人人稱羨的職位已然失去光芒，愈來愈多千禧世代相信，與傳統大企業相較，他們在新創世界可以發揮更多影響力、也會更有使命感（這麼想或許沒錯，但也可能不是如此）。
Intrapreneurs: Creators of innovation within your organisation.
Business icons such as Steve Jobs and Sir Richard Branson cite intrapreneurship as a core attribute to the success of their organisations. Whilst entrepreneurs create and start businesses, they rely heavily on the intrapreneurs to build, grow and sustain the success of the business.
Yet intrapreneurship continues to be overlooked and remains an untapped space and under-utilised strategy across organisations to attract, retain and maximize talent.
1 in 5 students plan to start their own enterprise post-university according to a 2015 UK study. Organisations are losing entrepreneurial, ambitious and visionary talent to either starting their own businesses, or joining a startup business. The once prestigious and envious role with an iconic corporation has since lost its shine, as an increasing number of millennial workers believe they can be more impactful and purposeful (rightly or wrongly) in the startup world, as oppose to a traditional large corporations.
It is time for organisations to rethink their attitude towards entrepreneurial individuals within their company and what they are doing to not only get the best out of these talent – but to even have talent in the first place. Organisations need to recognize the incredible value including creativity, out of the box thinking; bias for action and strong sense of ownership these entrepreneurial individuals bring to the table. Organisations need to shift from “accepting” to “encouraging” the rise of intrapreneurs, and create an environment that “celebrates” instead of “accommodates” intrapreneurship within the business. With the abundant resources, budget, networks and infrastructures available in the corporate context, all the organization will need is an intraprenrial mindset and environment to make market leading and industry changing impact.
Here are some of the ways to build an intrapreneurial culture that will help you attract, retain and maximize extraordinary talent -
The Greenhouse Culture:
You should either be the generator of ideas, or the incubator of ideas. Intrapreneurship and innovation are intertwined. Organisations need to set the right context and environment for innovation and new ideas.The greenhouse culture is about curating an environment where new idea are encouraged, nurtured and followed up with – to ensure the idea gest somewhere.
When you discuss a business idea, a problem or an intriguing discovery to an intrapreneur, the idea germinates within their mind and never leaves them. When you see them next, they are likely to have grown the seed of an idea into a plan, an application or a better alternative to achieve the task at hand.
Build not only the culture, but also the expectation that if you are not the generator of ideas, you have an equally important role of incubating and building it.
2.A Belonger Culture:
You don’t just work here, you belong here – is the culture we need to foster to get the best out of our intrapreneurs.
Organisations need to enable and empower individauls to identify and pursue their passion, purpose and align that with how they can contribute to the business.
The belonger culture enable individual to work for the greater good and discover a true sense of ownership when their purpose is aligned to what the company is trying to achieve.
Driven, passionate and purposeful individuals are never satisfied as a cog in the wheel, they want to be able to create impact, carve their own path and succeed in a meaningful way. The belonger culture builds a tighter network and sense of community through which individuals collaborate to succeed. Succees does not and should not have to depend on other people's failures. By creating an environment where individuals can immerse in the shared sense of purpose and have clarity in their role in making this vision happen, will not only make them perform – but make them belong.